Career Highlights
Marketing Director
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Marketing leader for Latin America General Mills / Nestle JV, accountable for all brands and and country teams.
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Leveraged insights to create highest testing concept at General Mills (and Kellogg’s).
Global Marketing Director
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Developed new global brand positioning and marketing bundle for Powerade, delivering 9% sales growth.
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Developed go-to-market capabilities, and marketing mix to expand newly acquired VitaminWater globally.
Marketing Director of Innovation
Led cross-functional team to identify new product idea, validate, and develop the product, culminating in the launch of Krave Cereal, "the most successful (Kellogg) innovation ever in the US", delivering $100M in year 1.​
Global Director of Product Managment
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Crafted product line strategy, innovation pipeline, and messaging strategy, driving revenue growth by 18%.
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Introduced product branding for commodity products to drive premium price.
Marketing & Brand Strategy Consultant
Worked with professional hockey team, executing pricing study to addressed 10% decline in ticket sales, executing a 15% price decline that resulted in a 27% increase in sales and 13% gross margin improvement.
Marketing Lead / Sr. Marketing Manager
Led strategy and development of brand-building, sales-driving content resulting in 2X website, 3X Amazon sales, and improving all KPIs including conversion rate, loyalty (63% repeat purchase), and email subscriptions.
Marketing & Brand Strategy Consultant
Worked with professional hockey team, executing pricing study to addressed 10% decline in ticket sales, executing a 15% price decline that resulted in a 27% increase in sales and 13% gross margin improvement.
Career Transitions
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Incredible opportunity to join one of the top global marketers.
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Opportunity to relocate to Atlanta to be near family.
Recruited by Kellogg's for dream innovation position in largest and most vital division.
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Laid off after Kellogg’s eliminated all ‘blue sky’ innovation positions across divisions. Due to poor performance (cereal sales -7.7%) focus shifts from innovation to line extensions, managed by brand teams.
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Recruited by KALSEC to introduce product management business model to sales driven organization. Objective was abandoned over time.
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Recruited by KALSEC to introduce product management business model to sales driven organization. Objective was abandoned over time.
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Launched consulting business to focus on my passions: problem solving, strategy and positioning, planning and execution.
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Need to walk away from self-employment to join an organization offering full benefit package.
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With limited opportunities in Kalamazoo, joined BISSELL despite lower position and 1 hr. commute.
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Laid off due to COVID related restructuring
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Currently working on consulting business and furthering my digital skills while searching for the opportunity.